Perfum -"Per Fumum" Latin meaning "through the smoke". In ancient times, fragrant resins were burned as incense offerings. That was the origin. Today, we understand perfume to be a solution containing 30 % to 15% perfume oil and 70% to 85% alcohol, respectively. What happened to perfumes between the origin and today? What is the secret? OIL. The answer is oil-based perfumes. If you’ll think back through history, some of the precious gifts of Kings, Queen and other nobility were perfume oils. Even Jesus was brought oils of frankincense and myrrh. Understand that oil penetrates any porous material (e.g. paper, wood, hair, skin, etc.); therefore, oil-based perfumes will penetrate the skin, causing the fragrance to stay. Alcohol is a drying agent. Alcohol dries (evaporates) from the most porous material within a short period of time.

Billionaire Boyfriend opens with fruity and zesty accords of bergamot and tangerine and lush green leaves. The heart of the fragrance is composed of sensual black jasmine, powerful velvet orchid, feminine gardenia and patchouli flower, while the base is constructed around golden amber notes. Billionaire Boyfriend was launched in 2012.